Mushuc Runa is a professional football club based in the city of Ambato, Ecuador, competing in the top flight of Ecuadorian football, the LigaPro Serie A. The club's full name is Mushuc Runa Sporting Club, and they play their home matches at the Estadio Bellavista. Founded in 2003, the team is owned by the indigenous community of Salasaka, with its name meaning "New Man" in the Kichwa language, representing a powerful cultural identity. The club's colors are red and white. Mushuc Runa's history is a remarkable story of rapid ascent from amateur regional football to the national elite, driven by strong community support. Their peak era arrived in the 2020s, achieving a historic runner-up finish in the 2023 LigaPro season, which qualified them for the Copa Libertadores for the first time. This period was defined by a cohesive squad and a distinct playing philosophy. In the modern era, they remain a competitive force in Ecuador, known for their passionate home support at the high-altitude Bellavista stadium. The club's culture is deeply intertwined with its indigenous roots, making it a unique and inspirational entity in South American football, consistently proving that community-driven projects can succeed at the highest level.