Atlas is a storied professional football club based in Guadalajara, Mexico, competing in the country's top flight, Liga MX. The team plays its home matches at the iconic Estadio Jalisco, sharing the city with their fierce rivals, Chivas. Founded in 1916, the club's colors are red and black, and it is owned by Grupo Orlegi. The current head coach guides a squad looking to recapture past glories. The team's name, Atlas, symbolizes strength and endurance, reflecting its long-standing presence in Mexican football. For much of its history, Atlas carried the label of "the eternal bridesmaid," often coming close to major honors but falling short until a dramatic shift in the 21st century. The club's peak era arrived in 2021 and 2022, when they finally broke their long championship drought. Under the management of Diego Cocca, a resilient squad featuring stars like Julio Furch, Anderson Santamaría, and goalkeeper Camilo Vargas captured the Apertura 2021 title, ending a 70-year wait for a Liga MX championship. They followed this historic feat by winning the 2022 Campeón de Campeones, cementing their status as champions. In the modern era, Atlas remains a competitive force in Liga MX, building on the foundation of that historic double. The current core includes talented players who embody the fighting spirit the club is known for. Recent seasons have seen them consolidate as playoff contenders, though they face the constant challenge of maintaining that elite level. The fan base, known as "La Fiel" (The Faithful), is famously passionate and loyal, having supported the club through decades of hardship. The atmosphere at the Estadio Jalisco is intense, especially during the Clásico Tapatío against Chivas. In summary, Atlas has transformed from a perennial nearly-team into a modern champion, forging a new identity built on resilience and triumph.