San-en NeoPhoenix is a B1 League franchise based in the cities of Hamamatsu and Toyohashi, bringing elite basketball to the Chūbu region of Japan. The team's primary home court is the Toyohashi City General Gymnasium, a venue known for its energetic crowds. The franchise was originally founded as the Hamamatsu Higashimikawa Phoenix before rebranding to its current name, with colors of orange, black, and white symbolizing the mythical phoenix. Under the ownership of San-en Co., Ltd., the team has pursued excellence. The NeoPhoenix's history includes a period of dominance in the second division before earning promotion to the B1 League, where they quickly established themselves. The team's peak era featured legendary performances from star imports and clutch plays in critical playoff moments, capturing a division title. In recent years, San-en has rebuilt around a new core, emphasizing athleticism and three-point shooting to compete in the modern game. The fan base is passionate and spread across the twin-city region, creating a strong home-court advantage. The San-en NeoPhoenix, true to its name, represents resilience and rebirth, always aiming to rise and compete at the highest level.