Pallacanestro Reggiana, officially known as Unahotels Reggio Emilia for sponsorship, is a professional basketball club from Reggio Emilia, Italy, competing in the Lega Basket Serie A. The team plays its home games at the PalaBigi, an arena renowned for its fantastic atmosphere and dedicated supporters. Founded in 1974, the club's colors are red and white, and it is owned by local entrepreneur Veronica Bartoli. The head coach is Dimitris Priftis, who brings extensive experience to the bench. The club's history is deeply intertwined with the Emilia-Romagna region's strong basketball culture. Reggiana's name simply denotes its geographic origin, representing the city and province with pride. The team's peak era can be identified in the mid-2010s, when it became a consistent playoff contender and famously won the Italian Cup (Coppa Italia) in 2017, a historic first major trophy for the club. That team was led by the backcourt duo of Andrea Cinciarini and Amedeo Della Valle. In the modern era, Reggiana continues to be a tough, well-drilled side that regularly challenges for postseason berths. The current core often blends experienced Italian players with impactful American imports. The fan base is one of the most passionate in Italy, with the "PalaBigi" crowd acting as a true sixth man. The team culture emphasizes hard work, defense, and collective spirit. Pallacanestro Reggiana stands as a model of community-based success in Italian basketball.