The Chicago Bulls, based in Chicago, Illinois, are one of the most iconic franchises in the National Basketball Association and a cornerstone of the Eastern Conference. The team's full identity is deeply tied to the United Center, their famed home arena. Founded in 1966, the Bulls' colors of red, black, and white are recognized globally. The franchise's early years saw gradual growth, but its name and logo became synonymous with greatness in the 1990s. That era, defined by the legendary Michael Jordan, Scottie Pippen, and coach Phil Jackson, represents the absolute peak of the franchise, resulting in six NBA championships between 1991 and 1998. The modern Bulls have cycled through rebuilding phases, with recent seasons focused on developing a new core, including players like Zach LaVine and DeMar DeRozan, to return to playoff contention. The fan base remains one of the most passionate in sports, and the team's culture is forever marked by the legacy of its dynasty. The Chicago Bulls are not just a team but a global brand and a permanent chapter in basketball history.